eCommerce & Digital Strategy

Digital & eCommerce Growth Strategy

I provide leadership of implementing and utilising solutions to enhance your Digital and e-commerce growth. From Data & Analytics through to Digital and Performance Marketing I work with you to optimise your online presence and drive strategic growth.

Enhance your Online Stores Growth and Conversions

For businesses seeking expert leadership across the digital and technical dimensions of their online operations, I provide tailored solutions designed to drive sustainable growth. Working collaboratively, I help you craft forward-thinking strategies and implement robust processes to enhance your product technology, optimise your websites, elevate your mobile apps, and strengthen your analytical systems. Together, we’ll shape a comprehensive digital growth strategy that propels your online business to new heights.

My expertise spans critical areas essential to eCommerce success. From crafting engaging, user-centric designs that captivate and convert your audience to building scalable and responsive platforms that ensure seamless customer experiences, I focus on creating solutions that drive measurable results. By leveraging cutting-edge cloud infrastructure, I enable secure and efficient operations, while targeted digital and performance marketing campaigns maximise your visibility and revenue.

Conversion rate optimisation plays a pivotal role in increasing sales and reducing drop-offs, ensuring your customers have an enjoyable and frictionless journey through your site or app. At the same time, big data and analytics provide invaluable insights that inform strategic decisions and help refine your approach to digital growth.

eCommerce Consulting may cover verticals of Digital Design, Site & App Development, Cloud Infrastructure, Digital and Performance Marketing, Conversion Optimisation and Big Data & Analytics.

• Analytics and Business Intelligence

  I specialise in equipping online stores with the tools and insights needed to thrive in a competitive market by overseeing analytical platforms, business intelligence, and product intelligence techniques. My focus is on integrating these powerful data-gathering methods seamlessly into your digital products, enabling smarter decision-making and better customer understanding.
  
  From constructing efficient data pipelines to designing intuitive business intelligence dashboards, I provide end-to-end support that transforms raw data into actionable insights. By implementing advanced AI techniques, I help online stores forecast trends, optimise inventory, and anticipate customer behaviour. The result is accessible, visually compelling data that empowers every team in your business, especially Marketing, to make data-driven decisions that drive growth and boost conversions.

• Marketing Automation and Personalisation

  I specialise in leveraging data to empower online stores through digital marketing automation, customer retention strategies, content personalisation, and effective customer prospecting. My approach ensures seamless management and optimisation of your data across all marketing initiatives, helping your store operate more efficiently and deliver targeted results.
  
  By automating key marketing processes, I free up valuable time and resources while ensuring consistent, high-quality customer engagement. Retaining loyal customers becomes a priority with tailored strategies designed to increase satisfaction and repeat business. Through personalised content, your store can connect with customers on a deeper level, enhancing their shopping experience and encouraging brand loyalty. Additionally, I help identify and nurture potential leads, expanding your customer base and driving sales growth.
  
  My mission is to help your online store maximise customer engagement, boost conversions, and achieve sustainable success in today's highly competitive digital marketplace.

• Digital and Performance Marketing

  I leverage my team of digital marketing experts to support online stores with search advertising and social media marketing. Whether it’s Google Ads, Facebook, Instagram, or affiliate channels, I focus on optimising your ad spend to achieve maximum impact and return on investment (ROI).
  
  By combining data-driven insights with creative strategies, my team drives targeted traffic, boosts conversions, and enhances brand visibility across key platforms. We understand the unique challenges faced by online stores and tailor campaigns to align with your goals. With a commitment to continuous optimisation and performance tracking, we ensure your marketing efforts deliver measurable results that contribute to the growth and success of your store.

• Application and Systems Management

  I offer a comprehensive service focused on analysing and managing the technology utilised within your Product and Business. This includes overseeing high-level systems like Content Management Systems, CRMs and relations with Cloud Infrastructure partners through to drilling down into your products design, development, plugins and integrations with eCommerce Stores, Websites and Apps.
  
  I delve into the granular details of your digital properties and their supporting software services and applications to ensure your technology and partners are positioned for growth and are future-proofed.

• Modernising your Digital Growth Strategy

  I analyse your businesses technology, integrations and partners and determine their impact on meeting your market and growth initiatives. This comprehensive analysis ensures that your technology stack and digital partners aligns with your strategic goals and maximises the potential for innovation and growth.
  
  Additionally I provide technical and market competitor analysis to help you accurately assess where your technology and market techniques stands relative to similar products and brands enabling you to identify both strengths and weaknesses and make informed decisions.

• Future proofing your Business

  I provide expert management of your technology roadmap, ensuring your product is well placed to be future-proofed and optimised to support marketing initiatives while remaining relevant to your users.
  
  By carefully guiding your technological development and/or product partner integrations, I help secure your product's relevance and effectiveness in the ever-evolving market landscape; driving sustainable growth.

• Key Deliverables

  • Technology Management
  • Digital Marketing Leadership
  • Digital Growth, Scaling and Expansion

• Indicative Pricing

  This service is customised according to your specific needs. Drop me a message below and see how I can help your digital product or business achieve greater success. I commonly work with Companies on an hourly basis as needed.

  • Send me a message

• Related Services

  • Website Design
  • Startup & App Development
  • Conversion Optimisation (CRO)
  • Search Optimisation (SEO)
  • Data & Analytics

• Will you help me choose the best solution for my eCommerce Store?

  I help you to select and optimise your eCommerce platform, considering factors like:

  1. Scalability: Can the platform grow with your business?
  2. Customization: Does it offer flexibility for design and functionality?
  3. Cost: What are the upfront and ongoing costs, including transaction fees?
  4. Ease of Use: How user-friendly is the platform for you and your customers?
  5. Integration: Can it integrate with your existing tools (CRM, ERP, Marketing Automation)?
  6. Security & Compliance: Does it meet security standards (PCI compliance) and offer SSL support?

• Which platform is best for scaling my eCommerce business globally?

  Shopify Plus, BigCommerce, and Magento are leading platforms for global scaling. They offer features like multi-currency, multi-language support, and global tax and shipping management. If you plan to expand rapidly, choose a platform with built-in tools for international sales, a strong CDN (Content Delivery Network), and the ability to handle high traffic volumes.

• How do Marketing Automation Tools boost my sales?

  Marketing automation tools help streamline and personalise communication with customers, enabling you to send targeted campaigns, increase engagement, and ultimately drive more conversions. By automating repetitive tasks, you save time while improving sales performance through data-driven insights.

• Which Marketing Automation tools do you commonly use?

  >I commonly work with tools like HubSpot, Klaviyo, ActiveCampaign, and Mailchimp. These platforms provide advanced features for automation, segmentation, and personalised messaging for online shops, enhancing customer retention and driving sales.

• What is Performance Marketing in relation to eCommerce Stores?

  Performance marketing focuses on measurable outcomes, such as clicks, sales, and conversions. It leverages data and analytics to ensure that your marketing spend is delivering concrete results, whether through ads, affiliates or content-driven campaigns.

• How can you assist me implement Performance Marketing Strategies for my online shop?

  I assist by analysing your current marketing efforts, identifying key performance metrics and implementing targeted campaigns across channels like paid search, display advertising, and affiliate marketing. My strategies focus on increasing ROI through optimised spend and performance tracking.

• What is the difference between Search Advertising, Social Marketing and Affiliate Marketing?

  Search Advertising targets users through search engines like Google, based on keywords. Social Marketing focuses on leveraging social platforms like Facebook and Instagram to reach audiences through organic or paid content. Affiliate Marketing involves partnering with third-party websites, influencers and cashback providers who promote your products in exchange for a commission on sales. I'll assist across all channels.

• Can you assist me with choosing infrastructure partners and Cloud providers?

  Yes, I can help you evaluate the best infrastructure partners and cloud providers like AWS, Google Cloud, and Microsoft Azure for any supporting E-Commerce applications. I ensure that your platform is scalable, secure, and optimised for performance to support your eCommerce needs.

• Can you assist me with choosing the best CRM Platforms for online stores?

  Absolutely, I guide you in selecting the most suitable CRM platform that integrates well with your eCommerce setup. Common options include Salesforce, Active Campaign, Zoho CRM, and HubSpot, each offering tools for managing customer relationships, enhancing retention, and driving personalised marketing efforts.

• How do you modernise my Digital Growth Strategy for my online store?

  I help modernise your digital growth strategy by assessing your current practices, optimising them for new trends like mobile-first design, leveraging data analytics, personalisation, and automation tools, and enhancing customer experiences across all channels.

• Which tools do you commonly use for E-Commerce SEO?

  I typically use tools such as Ahrefs, SEMrush, Moz, Google Search Console (GSC) and Page Speed to optimise search engine visibility, improve organic traffic, and track keyword performance for online stores.

• Which tools do you commonly use for E-Commerce Conversion Optimisation?

  For conversion optimisation, I use tools like Google Analytics, Hotjar, Optimizely, Woopra and Crazy Egg. These platforms help analyse user behaviour, identify areas of improvement, and A/B test various elements to increase conversion rates.

• Which tools do you commonly use for E-Commerce Email Marketing?

  I frequently use email marketing platforms such as Klaviyo, Mailchimp, and ActiveCampaign. These tools are excellent for automating customer journeys, segmenting audiences, and sending personalised email campaigns that drive engagement and sales.

WHY GET ME ON BOARD...

• You're Starting Out

  You have a great idea for the next big app, website, or online store and need assistance on Digital Strategy, Design & Development and Online Growth.

• You're Scaling Up

  You have an existing app, website or online store and are looking to grow your market base, enhance your product or capture more sales to scale up your business.

• You're Optimising

  You have a robust & scalabale digital business however your Strategy, Conversions, Design or Growth is lacking; you need a Digital Expert to affect positive change.

Some of the key brands I have helped #

What Are You Waiting For?

I work with startups, eCommerce stores, organisations and larger companies of all sizes, across Greater Sydney.

• Eastern Suburbs, Inner West, Sydney CBD and Greater Sydney.

  Work With Clients Across

• Call or send me a message to discuss your project today.

  Get In Touch

• Bellevue Hill, Sydney.

  Based In

Let's work together.

Message me below and I'll call you back usually within an hour or two, during business hours.